The Optimize Guys or Optimize G-U-Y-Z
Ok, here's a little story about what NOT to do when it comes to buying a domain and picking a business name. The name, the "Optimize Guyz" was suggested to me and it seemed like a cool, fun, and easy to remember name to use. So we poked around the web, looked at the Secretary of State site for other related business names, we knew this one wasn't going to be taken.
On the web, there was one other company with a static image on OptimizeGuys.com. It was just a small .jpeg with the logo, or banner.. something in between. The Optimize Guys now has update their site as we started marketing locally and already we have had someone ask if that was us.
The second "Z" makes all the difference in the world! If you are looking at optimizeguys.com, jump off of it, and come to optimizeguyz.com. The Optimize Guys do not specificy where they are operating out of, but I can assure you it is not Central Minnesota, more specifically, the Brainerd Lakes Area. So when you are around town or just passing through, look up the Optimize Guys. Scratch that, look up the Optimize Guyz! See, I'm already confusing myself!
Brent[at]OptimizeGuyz[dot]Com